The 4R Copywriting Practice
Under my photo, after the regular copy, add:
VOX- Voice of the Executive
VOX is a special ghostwriting service provided by Trish for CEOs, business owners, and senior executives who want or need to author materials and who don’t have the time and/or skill to execute.
Trish works with executive clients to produce whatever is needed, including:
- Articles
- Presentations
- Speeches
- White Papers
Contact us to find out more about VOX and to discuss your ghostwriting needs with Trish.
Compelling sales copy…do you have the right stuff in your service firm?
If your sales copy is attracting the right leads and greasing the wheels for your sales, you’ve got compelling sales copy.
If, however, you are not getting the kind of response you want from your target market, you need to take a long hard look at whether or not you are leading with the most persuasive sales copy possible.
Copy that sells your services is critical to sales success.
Services aren't like products. Services can’t be touched, test driven, or tasted. Samples can’t be sent through the mail or offered to passersby in high traffic areas. Services can’t be assessed according to quantitative criteria. There are no standard min/max levels that define service quality.
Prospects consider the way your company and its representatives express themselves publicly when making their buying decisions. This includes the written word, both electronic and print, which is why powerful sales copy is critical to achieve your business objectives.
Persuasive sales copy portrays your company’s expertise, its personality, and its business philosophy in ways that grab prospects’ attention and spur them to action.
We are copywriting consultants with marketing expertise, not writers who simply prepare marketing copy. We write copy that sells.
Our copywriting consulting services include:
- Creation of persuasive sales copy that clearly communicates your company’s value proposition and market differentiators.
- Producing marketing collaterals with copy that sells your services and grabs the attention of your market.
- Upgrading your communication channels as needed to include powerful sales copy to convey the right messages to the right people.
- Design and management of marketing projects that put your powerful sales copy in front of prospects and other stakeholders.
We specialize in persuasive sales copy for service firms communicating to global or regional English-speaking markets.
If you want professional sales copy that drives sales, you need a dedicated sales writer. You have that resource in 4R.
We invite you to:
- Check out our library marketing content recommendations and resources.
- Contact us with questions about how to improve your marketing content.
- Get a quote. You can provide details online and we will get back to you with a scope and quote.
Examples of Content
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• Articles • White Papers • Case Studies • Web Copy • Newsletters • Customer Stories • Press Releases |
• Video/Audio Scripts • Press Kits • Autoresponders • Presentations • Letters • Booklets |
• Brochures • Direct Mail • Advertisements • Reports • Podcast/Live Seminar Scripts • Email Content |
FREE 4R Strategy Brief
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